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What does #GIVINGTUESDAY mean to Canary?

November 13, 2015

giving-tuesday-2015

Black Friday. Cyber Monday. What do these shopping events have to do with giving thanks?

Traditionally, Thanksgiving has been a time for reflection; a time to refocus on what it means to be thankful. #GivingTuesday was the answer to the question: How do we get back to the root of what it means to give thanks.

Now in its fourth year, #GivingTuesday is a collaborative, social media inspired day of giving, fueled by those who want to make a difference. Nonprofits have the opportunity to tap into a network of social activists and promote a variety of local and national causes.

So where does the Canary Foundation factor in?

For us, #GivingTuesday is more than just giving back. #GivingTuesday is a time for us to reflect and remember those who have struggled with cancer. #GivingTuesday is an opportunity to thank our scientists who constantly push themselves to find innovative methods of detecting cancer at its earliest stage. #GivingTuesday is a moment to pause and think about all the work that the Canary Foundation has been able to achieve over the past 10 years and to be thankful that we have the ability to continue achieving the improbable.

On this #GivingTuesday, we thank you for your belief in our mission and ask that keep us in mind as you make your year-end decisions about giving.

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